Does Gen Z Use Coupons?

When you hear the word “coupon,” you might picture newspaper clippings or discount flyers. But today’s youngest shoppers—Generation Z (born 1997–2012)—are flipping that old-school image on its head. So, the big question is: Does Gen Z use coupons?

The short answer? Yes—and they’re really good at it. But they do it in a uniquely digital way.

Why Gen Z Loves Coupons (Even if They Don’t Call Them That)

1. They’re Financially Aware from a Young Age

Many Gen Zers grew up during or after the 2008 financial crisis, and they’ve seen the challenges of student debt, inflation, and rising living costs. They’re careful with spending and are always hunting for value.

2. They’re Digital Natives

Gen Z doesn’t need to learn how to shop online—they were practically born with smartphones in hand. Searching for discount codes, promo deals, and student offers is second nature to them. If a site doesn’t offer a coupon code, they’ll find one elsewhere—or skip the purchase.

3. Social Media Makes Saving Trendy

Platforms like TikTok, Instagram, and YouTube are filled with creators sharing their favorite money-saving hacks, from fashion hauls to tech unboxings—all with exclusive discount codes. Gen Z trusts these influencers and regularly uses their coupons.

4. Tech Tools Make It Easy

Gen Z shoppers don’t spend time searching endless pages for deals. Instead, they use:

• Browser extensions like Honey and Pouch
  
• Apps like Klarna, Student Beans, and UNiDAYS
  
• Cashback platforms for double savings
  

What Types of Coupons Does Gen Z Use?

Here are the most popular types of coupons Gen Z actively seeks out:

•  Student discounts
  
• First-time buyer promo codes
  
•  App-exclusive deals
  
•  Cashback offers
  
•  Time-limited flash deals
  
•  Influencer discount codes
  

These discounts help them save money while shopping for fashion, gadgets, food delivery, and more.

How Brands Can Reach Gen Z with Coupons

To connect with Gen Z through coupon marketing, brands should:

• Keep deals mobile-friendly
  
• Use clear and quick redemption steps
  
• Collaborate with influencers they follow
  
• Show social proof like reviews or “limited time” urgency
  
• Support causes like sustainability, which Gen Z cares about
  

A platform like SaveYourPound.uk offers an easy, trusted source of discounts for Gen Z users to explore trending deals across top brands in fashion, tech, food, and lifestyle.

Final Thoughts: Gen Z Is Changing the Way Coupons Work

Yes, Gen Z uses coupons—but they’re doing it smarter, faster, and more digitally than any generation before them. They’re not clipping paper vouchers; they’re activating cashback with a tap, applying codes from TikTok influencers, and using browser extensions that do the work for them.

If you’re a Gen Z shopper or a brand looking to connect with them, one thing is clear: digital coupon culture is thriving. And websites like SaveYourPound.uk are leading the charge.